Great Ads – Apple “Think Different”

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There are ads and there are ads.  I remember seeing the “Think Different” ads for the first time a lifetime ago in Time magazine.  Getting the international (US) version of Time in Bangladesh back in the early 1990s was certainly no easy matter and it was a privilege I treasured.  Not really because I loved to read the news but because I loved to go over the amazing advertisements……..  What can I say there was no internet, no cell phones, no PSPs or whatever, so entertainment options were a lot more limited.

 

The Think Different ads, were actually different in that you did not see the product in many of them – simply pictures of the famous people.  It was innovative and it was the text which really blew me away.  Even after all these years, the lines of the ad are certain to move you.  It is as memorable today as it was then, and will remain so forever as the theme is universal and time will not diminish the impact of it.  Credit to Apple and the ad agency for coming up with a theme, utilizing a picture perfect group of personalities to showcase the theme, and be able to use different media to project a consistent image.  Apple is in a different league today, but the value of their brand, the image that lives on was born during the “Think Different” campaign.

Enjoy!

 

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